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4 Types of Engaging Video Content Your Business Needs
If you’re looking to create video content for your business and feel stuck and confused, search no further. There are many different types of videos that you can create, and each one has its own unique benefits. In this blog post, we will discuss 4 different types of video content that are sure to have your Tiktok and Instagram reels performing.
The first type of video content you should consider creating is an explainer video. These videos are designed to educate your audience about your product or service in a concise and easy-to-understand way. They are perfect for social media platforms like TikTok, where users are looking for quick and digestible content. When creating an explainer video, be sure to focus on clarity and brevity. You want your audience to walk away from the video feeling informed, not overwhelmed.
You may have seen explainer videos breaking down celebrity drama or even finance-related topics. I recently stumbled upon a section of Tiktok that features explainer videos about scientific topics in an entertaining and humorous way. These videos are a great opportunity to show off your personality, especially if you’d consider yourself a bit humorous.
Brand Awareness Videos
Next up are brand awareness videos. As the name suggests, these types of videos are all about increasing awareness of your brand amongst your target audience. They can be used to showcase your company culture, highlight customer testimonials, or even just give viewers a behind-the-scenes look at your business. These videos are even perfect for platforms like YouTube, where users are more likely to watch longer-form content. You can repurpose these to Tiktok and Instagram Reels by editing them into shorter snippets.
If you’re looking to boost sales, then creating promotional videos is a must. Promotional videos can be used to showcase new products, offer discounts or coupons, or simply call attention to a sale or clearance event. These types of videos are perfect for getting users in a buying mindset. I highly recommend attaching these to ads for the best performance.
You’ve probably even seen a few of these popping up as you scroll through Instagram or Tiktok. I myself have fallen victim to an embarrassing amount of ad targeting through video content. Hey, at least I’m honest! If a social media manager will knowingly buys products from ads, then you know they’re effective
Last but not least, we have how-to videos. How-to videos are exactly what they sound like – videos that teach your audience how to do something. This can be anything from how to make a perfect TikTok duet, to how to style a certain type of clothing. These videos are great for giving your audience valuable information while also increasing brand awareness and loyalty. They can be used to teach viewers how to use your product, give them tips and tricks for getting the most out of it, or even just provide general information about your industry.
Similar to brand awareness videos, how-to videos can also be recorded as longer-form content and shortened into snippets for Tiktok and Instagram. You spend less time having to record separate videos, and your audience gets the valuable information they crave. Everybody wins!
Now that you know the different types of video content that are available to you, it’s time to get started on creating some for your business. If you’re not sure where to start, consider hiring a social media manager to help you out. They will have the experience and expertise necessary to produce high-quality videos that achieve your desired results and target audience.
Creating videos for your business doesn’t have to be complicated or expensive. By gaining awareness of and utilizing the different types of video content available, you can reach your target audience and achieve your desired results.
Head over to my blog for more social media and video content-related advice. Thanks for reading!