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5 Don’ts for Authentic Social Media
As a business owner, it’s important to stay authentic with your brand on social media. This means not jumping on every trend that comes along, but rather sticking to the values and principles that define your company. It can be tempting to try and emulate what other businesses are doing on social media, but this is often a recipe for disaster. People can see through fake behavior, and they will be less likely to do business with you if they don’t trust what you’re saying. So how can you stay authentic with your brand on social media? In this blog post, we will discuss 5 authenticity mistakes that you should avoid at all costs.
1. Don’t try to imitate someone else’s style or tone of voice.
Stay true to the way you normally speak. Be true to your brand voice. This will help people feel like they know and can trust you. Even if you feel inspired but someone’s content and want to make your own version of a post, be sure to put your own spin on it so that it represents you and your brand.
If you aren’t sure what your brand voice is and need help with creating an authentic brand, I recommend Cedar June Studio for all of your branding needs. Cedar June will help you figure out what makes your brand unique and how to best represent that on all of your platforms.
2. Don’t be inconsistent with your messaging.
It’s important to maintain a consistent message across all of your social media channels. This doesn’t mean that you can never change up the content you’re sharing, but rather that any changes should be intentional and in line with your overall brand strategy. If you’re not sure where to start, take a look at your website and social media profiles and see what kind of language and imagery you’re using. This will give you a good starting point for creating consistent messaging across all platforms. For example, if you use a caption format on your Twitter but not on your Instagram, that could be confusing for your audience.
3. Don’t be afraid to show your personality.
Being authentic doesn’t mean being boring. In fact, one of the best ways to connect with your audience is by showing them your personality. This can be done in a number of ways, such as sharing behind-the-scenes photos and videos, or simply writing posts in your own voice. Just make sure that whatever you share is still in line with your overall brand identity.
4. Don’t hop on every trend.
Just because something is popular doesn’t mean you need to jump on the bandwagon. In fact, most trends are short-lived and won’t do much to help your business in the long run. If you’re not sure whether a trend is right for your brand, ask yourself if it aligns with your values and if it’s something you can see yourself using in the future. If not, it’s probably best to steer clear.
5. Don’t be afraid to be different.
Being different is what makes you stand out from the crowd. If you’re always following the pack, you’ll blend in and people will have a hard time remembering your brand. So embrace what makes you unique and use it to your advantage. For example, if you’re a small business, don’t try to copy the marketing strategies of a large corporation. Instead, focus on what makes your business special and use that to connect with your target audience.
The bottom line is that staying authentic with your brand on social media is essential if you want to build trust and connect with your audience. By avoiding these five mistakes, you’ll be well on your way to creating an authentic social media presence that will help you attract more customers and grow your business. Check out my blog for more branding and business advice.