Rebranding is a hard decision for any small business to make. There is no guarantee that it will work out the way you want it to, but if done correctly, the benefits can be huge. In this blog post, I’m going to go over the 7 keys to a successful rebrand so that you can feel confident moving forward with your business.
Table of Contents
The 7 Keys To A Successful Rebrand
1) Choose Your Color Palette:
The first of the 7 keys to a successful rebrand is to choose your color palette. Your color palette is a vital tool in your rebrand. It will help you to create a cohesive look all around. You should make sure that your logo, website graphics, and any other design elements use the same colors. It is also important to choose shades that are not too similar as it can be hard for viewers to differentiate between them. Take some time when choosing color schemes so you don’t regret your choices.
2) Find A Relevant Logo:
When you rebrand, it is important to think about your logo. Do you love your current logo, or could it use some work? You might already have an idea of what kind of logo you want or may not know where to start. Either way, there are many free resources online that will help with designing your own brand identity, such as Canva.
3) Redo Your Website:
If you are rebranding, your website is a great place to find your new voice. Update your content and design to reflect the new direction you are heading. People want to know who you are and what you stand for. If your website looks outdated, it will turn away visitors in no time. Make sure your website is mobile-friendly, as more people are turning to their phones and tablets for browsing the web.
4) Promote Your Brand:
Now that you have completed a successful rebrand, it’s important to let people know about it. You will want to promote yourself on social media sites like Facebook, Twitter, and Instagram. A good place to start is developing a social media strategy. Try to keep your posts consistent with your brand’s new messaging and design. Being active on social media is a great way to gain exposure and grow your audience.
Tip: It is important not to overdo it when promoting yourself. Too much promotion can be overwhelming and push people away, instead of bringing in new clients or customers. Make sure you are also using a good amount of educational content that is valuable to your audience rather than constantly selling them something.
5) Create New Business Cards:
If you are going to be establishing a new business card, consider using the same color scheme as your logo. If not and you want more creativity in designing these cards, make sure that they look consistent with everything else or it can cause confusion for clients.
Tip: It is helpful to create additional branded products. I took my rebranding to the next level by also creating a car magnet, a jacket pin, and clothing with my logo on them. I strongly believe that you are your most important “business card” when you own a small business. I currently purchase my business cards as well as many other branded items from Zazzle.
6) Pick Your New Tagline:
A tagline is a short sentence, slogan or word that describes what you are all about. If you already have one, now is the time to decide if your current tagline works with your rebranding or whether it needs changing.
7) Plan Out Future Projects:
The last of the 7 keys to a successful rebrand is to plan out future projects. Once you start rebranding yourself as something new, it can be hard to go back. Be very careful about how far you want to take this rebranding. It is important to consider any future projects that may be connected with your brand and whether they will reflect your new image or not.
A successful rebrand is not something that can be accomplished overnight, it requires time and effort to achieve the right fit. By following these 7 keys to a successful rebrand, you’ll be able to your decisions for a more streamlined and cohesive brand.
Not sure how to begin your rebrand? I am here to help. If you need assistance with any branding services, please fill out this form.