8 Important Reasons Why You Need a Content Strategy

If you’re reading this, you probably agree that creating content is a critical part of marketing. However, many businesses don’t have a content strategy in place, and it shows in the results. Here are 8 important reasons why you need a content strategy to create successful content.

Brand Voice

A content strategy ensures your content is on-brand and aligned with your business goals. Without a strategy, it can be difficult to maintain a consistent tone and message across all of your content. A content strategy will help you stay on track and ensure that all of your content supports your overall business goals.


A content strategy ensures you are creating content that is relevant to your audience. Without a plan, it’s easy to fall into the trap of creating content subjects that are interesting to you but not relevant for your target audiences.


A content strategy will help you focus on the metrics your business cares about most—like leads and conversions—and will ultimately help you create content that is more successful.

Target Audience

A strategy will help you target the right audience with the right content. Without a strategy, it can be difficult to determine what content is most relevant to your audience. A content strategy will help you understand your target market and create content that appeals to them.

Quality Content

Your curated strategy will help you produce better quality content. Quality content is essential for attracting and retaining readers. A content strategy will help you focus on the value of your content, making sure it is relevant, informative, and engaging.


A strategy helps to ensure that your business targets the appropriate conversions. Are you trying to generate leads? Drive app downloads? Encourage users to share particular posts on social media channels like Facebook and Twitter? If you’re not sure, your content strategy can help define what is most important for you to track so you know what your business needs to measure.

Converts Into Sales

A content strategy helps you focus on creating content that converts readers into customers. Content is an opportunity to market directly to your audience and convert readers into customers. If you don’t have a plan in place, it can be difficult to define what type of content will help get the best results for your business.

Higher Ranking On Google

A content strategy helps you understand what actions drive higher rankings in Google, and ensures that your content aligns with the best SEO practices. Without a plan, it’s easy to lose track of SEO best practices.

This in turn will help you define what type of content is best for your business and ensure that your content is following the right SEO tactics.

Now that you know the 8 important reasons why you need a content strategy, you are probably wondering how you should go about creating one. Creating a strong strategy is vital to your brand and done correctly, you will reap the benefits.

I have created The 50/50 Content Strategy Course with my colleague Kylie Rohrer, owner of Klassic Marketing in Los Angeles, CA. Together, we form Klassic Academy, a social media course platform.

In the 50/50 Strategy Course, we discuss many points of creating a content strategy such as branding, content creation, Instagram and Tiktok, the types of content, copywriting, engagement strategy, and community building.

This course uses powerful and effective content strategy and applies it to users; giving them the ability to master their brand voice and effectively create unique, creative, and cohesive content.

We teach students how to turn a simple idea into a full-on social media campaign with our engagement strategy section.

Our goal is to teach users how to fall in love with the results a strong and consistent content strategy can produce.

If you are interested in learning more about the course, click here.

For more social media and branding tips, visit my blog here.