The Benefits of Refreshing Your Branding
When it comes to social media, consistency is key. If you want your followers to take you seriously, you need to be posting content that is on-brand and consistent with your other marketing efforts. However, this doesn’t mean that you can’t ever change things up. In fact, refreshing your branding can actually benefit your social media content in a number of ways! In this blog post, we will discuss some of the benefits of refreshing your branding and how it can help improve your social media strategy.
The Branding You Deserve
When you first get started in business you may not have the budget for the type of branding you want. If you were like me, you may not have had a budget at all and DIY your logos and brand kit. I quite literally created my own logos and brand kit while getting started with my business. This is perfectly fine when you are starting out but as your business grows, it’s important to consider if your current branding still accurately reflects who you are and what your business does.
Your brand should be an accurate representation of who you are as a company, what you do, and how you want to be perceived by your target audience. Without these important elements, your brand will be lost in a sea of sameness and you will have a hard time standing out from your competitors.
When you first start out, it’s easy to change your branding on a whim but as you establish yourself, it becomes more difficult. Your customers become familiar with your current branding and they begin to associate your company with certain colors, fonts, and design elements. If you make too many changes, you risk confusing your customers and damaging the trust they have in your brand.
However, there are times when a refresh is necessary in order to stay relevant and appeal to your target audience. If your current branding no longer accurately reflects who you are as a company, it may be time for a refresh.
My Branding Story
If you follow me on Instagram, you may know that I recently acquired some amazing new logos for my business. I worked with the amazing branding studio Cedar June Studio. I worked with Catie, a branding expert that helped me personalize and adjust things to my liking. With Catie’s work, I finally feel like my branding is an accurate representation of my business and myself. Having branding that aligns with your business is key.
In addition, refreshing your branding can also help to keep your existing followers engaged. If you’re stuck in a rut and posting the same old thing, your followers may become bored or uninterested. However, if you mix things up with fresh content and a new look, you can keep them engaged and interested in what you have to say.
Finally, refreshing your branding can also help you to stand out from the competition. In today’s crowded social media landscape, it’s more important than ever to stand out from the crowd. If your brand is looking tired and outdated, you may be blending in instead of standing out. However, a fresh look can help you to grab attention and stand out from the rest.
If you are looking into refreshing your branding and aren’t sure which elements you want to refresh, keep in mind the most important elements of your brand. These elements include your logo, illustrative marks, color palette, fonts, design elements, and even your messaging. Much like I did with my recent brand refresh, you can choose to only change little parts of your branding rather than completely rebranding.
So, there you have it! These are just a few of the benefits of refreshing your branding. If you’re looking to give your social media content a boost, consider giving your brand a refresh. It could be just what you need to take your content to the next level. Visit my blog for more branding and social media advice.