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The Truth About Staying Motivated on Instagram
It’s no secret that Instagram has changed a lot in the last year. The constantly changing algorithms and the “reels” feature have both left many users feeling frustrated and unmotivated. It can be hard to keep up with the ever-changing landscape of social media, but it’s important to stay motivated and engaged if you want to succeed. In this blog post, we’ll explore some of the changes that have taken place on Instagram, and discuss how to stay motivated in spite of them.
In a World of Instagram Algorithms
First, let’s talk about the algorithms. If you’re not familiar with the term, algorithms are the set of rules that govern how Instagram displays content to users. In other words, they determine what posts you see in your feed and when you see them. The algorithm has been constantly changing since Instagram first launched, but these changes have been especially apparent in the last year. Many users have complained that the algorithm is preventing their content from being seen by others, which can be frustrating and discouraging. Many people have told me personally that they hate spending hours creating content just to have hardly any engagement on their posts.
However, it’s important to remember that the algorithm is designed to show users the content that they’re most likely to engage with. So, if you want your content to be seen by more people, you need to make sure that it’s interesting and engaging to an audience you would engage with yourself. That means creating content that people like you will want to comment on, like, and share.
Many people let the algorithm dictate their content, but you shouldn’t be afraid to experiment. Try posting different types of content and see what performs well. You might be surprised by what people respond to.
Reels are the new Instagram
Next, let’s get into Instagram Reels. As you may already know, Reels is a feature that allows users to create short, 30-second videos. These videos can be edited with filters, music, and other effects, and shared on Instagram Stories or in the main feed. Reels has been criticized by some users because of the fact that your Instagram is very unlikely to grow without this feature being used.
I find that creating reels that are creative, funny, and relatable is the best way to get views. I also make sure to post my reels at times when I know people are most likely to be on Instagram, such as during their lunch break or in the evening. If you are having a hard time deciding which reels to create, take a look at the accounts of people who are similar to you in terms of follower count and engagement. See what types of reels they’re posting and see if you can find any inspiration.
It also helps to create a content bank of reel ideas. This can be anything from a list of topics you want to cover, to video footage that you can use for future reels. This will help you to stay motivated and inspired when it comes time to create new content. I like to use Notion to create my content bank, but you can use any system that works for you.
Finally, it’s important to remember that Instagram is just a small part of your life. Don’t get too wrapped up in the vanity metrics such as likes and followers. Instead, focus on creating content that you enjoy and that brings value to your audience. If you can do that, you’ll be successful on Instagram, no matter what the algorithm throws your way.
What are your thoughts on Instagram’s recent changes? Have you been able to stay motivated in spite of them? Let me know in the comments below! Visit my social media blog for more Instagram advice.