{"id":912,"date":"2023-03-10T18:00:02","date_gmt":"2023-03-10T18:00:02","guid":{"rendered":"https:\/\/www.kendallmediaco.com\/?p=912"},"modified":"2023-03-10T18:00:02","modified_gmt":"2023-03-10T18:00:02","slug":"6-tips-for-your-branding-shoot","status":"publish","type":"post","link":"https:\/\/www.kendallmediaco.com\/6-tips-for-your-branding-shoot\/","title":{"rendered":"6 Tips for your Professional Branding Shoot"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66367465862b2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66367465862b2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kendallmediaco.com\/6-tips-for-your-branding-shoot\/#6_Tips_for_your_Professional_Branding_Shoot\" title=\"6 Tips for your Professional Branding Shoot\">6 Tips for your Professional Branding Shoot<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kendallmediaco.com\/6-tips-for-your-branding-shoot\/#1_Set_Clear_Goals_for_your_Branding_Shoot\" title=\"1. Set Clear Goals for your Branding Shoot\">1. Set Clear Goals for your Branding Shoot<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kendallmediaco.com\/6-tips-for-your-branding-shoot\/#2_Create_a_Mood_Board\" title=\"2. Create a Mood Board\">2. Create a Mood Board<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kendallmediaco.com\/6-tips-for-your-branding-shoot\/#3_Dress_For_Success\" title=\"3. Dress For Success\">3. Dress For Success<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kendallmediaco.com\/6-tips-for-your-branding-shoot\/#4_Choose_Props\" title=\"4. Choose Props\">4. Choose Props<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kendallmediaco.com\/6-tips-for-your-branding-shoot\/#4_Research_Photographers\" title=\"4. Research Photographers\">4. Research Photographers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kendallmediaco.com\/6-tips-for-your-branding-shoot\/#5_Choose_a_Location\" title=\"5. Choose a Location\">5. Choose a Location<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.kendallmediaco.com\/6-tips-for-your-branding-shoot\/#6_Make_it_Fun\" title=\"6. Make it Fun\">6. Make it Fun<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"6_Tips_for_your_Professional_Branding_Shoot\"><\/span>6 Tips for your Professional Branding Shoot<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Are you a business owner ready to spruce up your professional branding? If so, now is the perfect time for a styling and imagery overhaul! Branding updates don&#8217;t have to be expensive or excessively difficult; however, they do require intentionality. Capturing photos of yourself or employees at work (or play!) through a professional shoot is one great way to make sure all eyes are on your brand. Before booking, learn more here about inside tips on how to prepare and plan out your branding photoshoot!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Set_Clear_Goals_for_your_Branding_Shoot\"><\/span>1. Set Clear Goals for your Branding Shoot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before booking your branding photoshoot, determine why you\u2019re doing it and what you hope to achieve. Thinking through the scope of your needs is key in helping to narrow down the types of photos needed, the number of photos desired, and the atmosphere or environment you desire for the shoot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_a_Mood_Board\"><\/span>2. Create a Mood Board<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A mood board is like a visual roadmap \u2013 it helps to establish the tone and direction of your branding shoot. Gather inspiring images from Pinterest, magazines, or online sources to create an overall look that speaks for your brand. I like to create mood boards for clients and myself in <a href=\"https:\/\/partner.canva.com\/QORZn3\" target=\"_blank\" rel=\"noopener\">Canva<\/a>. There are so many templates that even allow you to add your color palette next to the photos you choose. I always add the client&#8217;s logo also. I find this helpful because it allows you to visualize the bigger picture and see how your brand fits into the inspiration you pull.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Dress_For_Success\"><\/span>3. Dress For Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your wardrobe choices can be used as powerful visual symbols to represent your company\u2019s values and culture. I suggest sticking to colors that are in your brand&#8217;s color palette. This is my best-kept branding shoot secret to allowing my clients&#8217; photos to easily flow in their marketing and on their websites!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Choose_Props\"><\/span>4. Choose Props<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Accessories and props can be used to emphasize the mood you are creating for your brand in the branding photoshoot. Select items that express or reflect what your company stands for, or things that will make it easier to show off the products or services your offer. I always recommend bringing physical business cards that can be staged, your laptop with your website on the screen, your phone with your socials open on the screen, and books you can hold that are related to your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Research_Photographers\"><\/span>4. Research Photographers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Take time to research photographers whose work resonates with you and explore their portfolios for inspiration. When selecting a photographer for the job, make sure to find someone who is familiar with your industry and can capture the desired look that you\u2019re aiming for. If you&#8217;re located near the Alpharetta area, I highly recommend hiring Corey of <a href=\"https:\/\/www.lensphotographs.com\/\" target=\"_blank\" rel=\"noopener\">Lens Photographs<\/a> for your branding shoot. He has done all of my branding photos for the past several years.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Choose_a_Location\"><\/span>5. Choose a Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The environment and backdrop of your shoot can contribute to the overall look as much as any wardrobe or props. When selecting a location, consider what type of atmosphere best reflects your brand\u2019s values and how the light will affect each scene. Again, if you&#8217;re located OTP of Atlanta, I recommend <a href=\"https:\/\/www.kiahstudios.com\/\" target=\"_blank\" rel=\"noopener\">Kiah Studios<\/a> in Woodstock, GA. Kiah is my favorite studio to visit. The natural light is stunning and the decor is consistently updated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Make_it_Fun\"><\/span>6. Make it Fun<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Above all else, make sure that everyone involved in the branding photoshoot enjoys themselves! If everyone is having fun throughout the entire process \u2013 from planning to shooting \u2013 then chances are good that you will end up with awesome images that truly reflect what your brand stands for.<\/p>\n<p>Professional branding shoots are an essential part of maintaining a strong presence in today\u2019s competitive market. By following these tips, you&#8217;ll be ready to take on any photo session with confidence and style! Read <a href=\"https:\/\/www.kendallmediaco.com\/social-media-branding-blog\/\">my blog<\/a> for more tips on everything social and branding!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Tips for your Professional Branding Shoot Are you a business owner ready to spruce up your professional branding? If so, now is the perfect time for a styling and imagery overhaul! Branding updates don&#8217;t have to be expensive or excessively difficult; however, they do require intentionality. Capturing photos of yourself or employees at work [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/posts\/912"}],"collection":[{"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/comments?post=912"}],"version-history":[{"count":2,"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/posts\/912\/revisions"}],"predecessor-version":[{"id":915,"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/posts\/912\/revisions\/915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/media\/913"}],"wp:attachment":[{"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/media?parent=912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/categories?post=912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kendallmediaco.com\/wp-json\/wp\/v2\/tags?post=912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}