10 Steps to Creative Content Ideas
Do you ever find yourself stuck for creative content ideas? I know that feeling all too well. It’s hard to come up with fresh and interesting material all the time, especially when you’re running a business on your own or just don’t have enough people on your team to help you brainstorm. Making creative content can be tough! But it doesn’t have to be so difficult if you plan ahead and manage your schedule appropriately. In this blog post we’ll take a look at 10 ways to never run out of creative content ideas – so even if there is nothing happening in the world, you should still be able to keep your social media channels continually updated.
Jot down your ideas on a notepad and keep it near your computer. When you happen to think of a new idea, make sure to always add it to your list. I like to do this in my Slack channel that I share with myself. Slack is a great way to keep track of ideas, plus it’s super easy to use. You can even add your team members so they have access too!
No Idea is a Bad Idea
If you have an idea, but are in doubt if it is good or not – write it down anyway. You can always decide to delete it later on when you know more about your niche and target audience.
Repurpose Your Creative Content Ideas
Don’t forget about the content you’ve already created and don’t be afraid to repurpose some old material into new pieces that are relevant again. Most content can be repurposed to other platforms. This will help you make the most of your time and content.
Switch it Up
Try to cover different topics so you can show your followers you are knowledgeable in many areas. Remember that content that can bring value to your audience is always appreciated.
Content Calendar 101
Use a content calendar to help you stay organized. There are many different types of content calendars, but I prefer to use the calendar on Planoly since I also use them for scheduling my content. There are many options to scheduling out your content and you will even be able to select the best times to post if your Facebook business account is connected.
Be sure to check your analytics regularly so you know which posts get the most impressions and engagement. If you notice that certain topics are getting more views than others, then try to create similar content in future – or even better if it fits in with other ideas on your list! Create a list of your most engaged posts in order to keep track of what works best with your audience.
Keep an Archive
If no great creative content ideas strike in the moment (which is all too likely to happen), then it’s good to keep track of all the topics you’ve already covered in the past. I like to use my blog post archive for this or even comb back through my Instagram posts from time to time.
Utilize Content Pillars
While focusing on creative content ideas, create your content pillars and make sure you maintain them over time. This way, even when you don’t have any new ideas for a while – your audience will still know who you are and what they can expect from your content.
Ask Your Audience
If there is a certain topic people would love to hear more about from you, then ask them directly on social media so you know exactly what they want. I prefer to post an Instagram story with a question sticker allowing my audience to plug in the topics they want to hear about. Once I get my answers, I prioritize those topics to the top of my list.
Do Your Research
Look up any holidays or events going on in your area. For example, if you live in Alpharetta, GA like me – then there are local websites with whole lists of festivals and events that will give you loads of ideas for content. If not specific events, then it’s good to keep up with your news agenda so you can post about anything trending at any given moment.
For more social media guidance, you can read all of my blog posts here.