5 Tips for Avoiding Social Media Burnout
It’s no secret that social media is a valuable business tool. For many business owners, especially social media managers, it is inevitable that they will spend a significant amount of time on social media. However, it is important to be mindful of how much time you’re spending on social media and to avoid burnout. Here are five tips for staying mindful on social media while still posting for success.
1. Content Calendars
Create content calendars. I like to create content banks in Notion that break down every detail of every piece of content. I even include the name of the sound that I need for a specific reel or a specific pose that needs to be executed. This way, I spend a little amount of time planning and more time creating.
2. Schedule in Advance
Schedule content days in advance. Trying to create content sporadically with no set schedule can quickly lead to burnout. Not only will you be burnt out, but you will likely create content that isn’t as valuable as it could be. Thrown together content is often obvious to the consumer.
You will also likely see more success on social media if you’re consistent with your content. This can be difficult to do if you’re not prepared. By creating a content calendar and sticking to it, you can ensure that your content is high quality and consistent.
3. Be a Batcher
Batch create content. This goes hand-in-hand with scheduling content days in advance. Once you have a content calendar, try to batch create as much content as possible on those days. This means filming multiple videos or taking a bunch of pictures at once that can be used for future posts. I typically batch my own content 2 weeks in advance. That way, if I have an off or busy week, I am not scrambling to create.
There is nothing worse than already being stressed and having to pull content from you know where…
Pro tip: block out time for planning one day and then block out time for creating another day.
4. Unplug Frequently
Unplug when necessary. Once you have a content schedule in place, make sure to give yourself regular social media breaks. This can be difficult if you’re constantly being bombarded with notifications, but it is important to take some time for yourself. My office hours may be Monday-Friday, but I also continue to post for my clients on the weekends. I make it a point to have all content planned in advance so that on weekends, I only have to post and then I can enjoy my personal time.
5. Take Time for YOU
Take time for yourself. This may seem like a no-brainer, but it’s important to schedule regular check-ins with yourself. If you’re feeling burnt out, chances are your content will suffer as well. Make sure to take some time every day, even if it’s just 15 minutes, to do something for yourself. This can be anything from reading, going for a walk, or taking a nap.
Whenever I feel social media burnout approaching, I make sure to stop working at a set time, take a nice long walk after dinner and read a novel that is non-business related. In a world of scrolling and constant consumption of content, a jumbled mind is not the best asset for creatives.
Creating content is vital and sometimes even stressful, but the moral of this story remains: if done mindfully, creating content can be enjoyable and not a burden. Hopefully, these tips will help you avoid burnout and allow you to create content that you’re proud of while still enjoying your everyday life.
Read more social media mindfulness tips on my blog. What are some of your favorite tips for avoiding social media burnout? Let me know in the comments!